Our Services
Strategy & Planning
CloudControlMedia customizes each client’s message directed by a bold, clear, individualized strategy. We convert potential value to actual performance, navigating our clients through complexity to clarity and to a realized end-state in which they leapfrog competitors, capturing traffic and revenue once thought out of reach.
Clients’ digital media strategies are individualized to offer a clear path to the greatest business value.
- Conduct systematic testing of ad platforms and partners
- Utilize best in class first and third-party analytics to evaluate vendor performance
- Allocate digital media dollars based on the science of hitting your KPIs
- Participate in relevant beta testing of new technologies
- Tailored ad messaging to engage your specific audience
- Cross-device user engagement
- Behavioral and audience targeting
- Premium social media campaigns
- Digital Video
Programmatic Ad Buying
CloudControlMedia employs an expert operations team to navigate the world of programmatic advertising and the technology that will power your campaigns. By leveraging sophisticated, machine-learning algorithms, our solution places relevant ad content in front of the people most likely to be interested in your business. We also use advanced fraud-monitoring capabilities, ensuring that more of your media dollars are spent on real consumers, not robots.
- Remarketing
- Geofencing
- Lookalike targeting
- Behavioral targeting
- Campaign bidding and optimization
- Access to 50+ ad exchanges
- Custom contextual segments
- Campaign launch and structuring
- Conversion tracking implementation
- Ad trafficking
- Pricing negotiations with media providers
Reporting & Analytics
Digital marketing is both an art and a science. We know that what we can measure, we can improve. The professionals at CloudControlMedia are well-versed in the multitude of tools and resources available for analyzing data. And we believe there’s never just one right way to approach each marketing challenge. We combine the concrete metrics with our years of experience and ability to see the problem from all sides to find the solution that will yield you the greatest results. We offer comprehensive reporting so that you can always feel confident that you know where you stand, and how your marketing dollars are being spent.
- Linking of ad platform metrics to CRM data
- Analysis of customer lifecycle and timing of key milestones
- End of month media plan reports and analysis
- Creative performance reporting as needed
- Weekly performance reporting broken out by day
- Weekly top performing keyword reporting
- Ad hoc and custom reports as needed
SEM
SEM can be hard and complex. CloudControlMedia has the deep and proven bench strength to handle the most complex challenges. We develop refined and customized search strategies that focus on your audience characteristics and needs, your business goals, and the realities of the competition. At every stage of the marketing funnel, our recommendations focus on semantic themes that are integrated into your site content as well as specific keyword targets that are mapped to your user intent. By doing this, we can assure our clients that our SEM strategies will make the most of their assets to maximize value and return.
- Campaign launch and structuring
- Keyword research and management
- Campaign bidding and optimization
- Conversion tracking implementation
- Negative keyword implementation
- Continuous creative testing
- Ad trafficking
Email Marketing
Email allows for near absolute identity and some of our highest quality measurements and results. Use your time efficiently to quickly and easily nurture current and potential customer relationships that lead to business growth. Let us guide you through strategy, creation, and publication to help you get the most from your email marketing efforts. From execution to analysis, we’re with you to create ongoing email marketing to our proprietary opt-in consumer advocates.
Agency of Record
We take fiscal responsibility seriously. We’re pioneers in the AOR world, continuously building on our experience to further quantifiable client return. Through measurement, data optimization, team extension, and accountability, we focus on the bottom of the funnel where you acquire customers. Ask us, “What will we get back for every dollar we spend in advertising?” It is our humble opinion that you should not entrust your business to any digital marketer who cannot quantitatively answer that question. Put your online marketing into the hands of experienced pros with a track record of success. Whether you spend $20k to $20M a month, we are your team.
- Overall yield analysis and planning
- Ongoing business intelligence
- Adept at inquiry generation and PPC buying with results-driven budgeting practices
- Lowering the percentage of revenue that goes to marketing/sales
- Strategic partnership with high-touch contact
- Digital Portfolio management
- Creative services and support
- CRM integration
- Call center and email nurturing strategy
- Strategic consulting
Technology
CloudControlMedia drives business performance for our clients. We have a deep experience with a broad array of e-commerce platforms, content management systems, and code bases. Our development team uses CCM’s proprietary technology to service our accounts and goes beyond “best practices” to fine-tune websites and the platforms on which they are built to support and amplify search strategies.
Creative Services
CloudControlMedia takes a holistic approach to your marketing strategy and offers comprehensive creative services to reach your goals. We’ll help find or strengthen your angle, so you can be creative, unique, and outstanding at what you present to your customer base.
- Branding – Style Guides, Logos, Visual ID
- Landing Page Design
- Landing Page Optimization
- Display Ads
- Facebook Ads
- Print Collateral
- Copywriting, Copyediting
- Website Design
- Consulting/Collaboration
