We are problem-solvers,
number-crunchers, and people-people

Our Team

At CloudControlMedia, we believe our work has a ripple and symbiotic effect. By doing great work, our clients flourish and grow. And that same flourishing growth then extends to our clients' customers. Our clients' success, in turn, fuels our own, growing the communities where we work and live.
Our Executive Team
CEO

Casey Cook
Chief Operating Officer

Christopher N. Roberts
VP of Digital Media

Matt Bregel
VP of Client Services

Julie Philbin
Director of Technology

Chris Miller
Senior Director of Yield Management and Analytics

Kristina Orozco

CEO

Casey Cook

Casey has 20 plus years of executive experience in leading, mentoring, and growing institutions from early start ups to publicly traded companies in the digital media space. Casey has had a focus in helping traditional and for-profit universities flourish through digital media – driving more than more than 325,000 new enrollments for 75+ universities since 2000. In the digital marketing arena, Casey was instrumental in one of the largest global agreements ever, overseeing more than $3 billion in media and $400 million in increased EBIDTA for his clients. As a consultant in the evolving global digital media market, Casey is a frequent speaker at technology conferences throughout North America. Prior to founding CloudControlMedia, he was a partner at DoublePositive Marketing Group and senior executive at Advertising.com where he was instrumental in the $483 million acquisition of Advertising.com by AOL (America Online) in 2004.

Email:casey@cloudcontrolmedia.com

Chief Operating Officer

Christopher N. Roberts

Christopher N. Roberts brings 25 years of website development, digital lead generation, branding and creative advertising, technological innovation, call center management, integrated marketing, print production, business operations, and client strategy for EDU and non-EDU clients. Chris’s experience includes online marketing and development in NYC’s Silicon Alley as a Senior Internet Producer directing large teams and multi-million dollar build outs for dot com venture funds, NewDay USA, Financial, Arthur Anderson, Sterling Optical, and Planethollywood.com. Chris been instrumental in building CloudControlMedia’s agency business in EDU, consumer subscription, and finance verticals. In the early 2000s, as President, Chris led education publishing company NextStepU.com from a nationwide publication for traditional collegiate marketing, to a digital content and inquiry provider for colleges nationwide. Over the next 10 years, his team pioneered and architectured the world’s most advanced digital intake, reporting,and optimization system, which influenced tech that currently powers all CCMP’s systems.

Email:chris@cloudcontrolmedia.com

VP of Digital Media

Matt Bregel

Matt brings data-driven insights and solutions to the challenges that face marketers today. With twelve years’experience at large digital AdTech companies and high-growth agencies, Matt excels in fully delivering performance based direct response and branding advertising campaigns. Applying strong analytical skills and deep industry knowledge in search, display, mobile, and social advertising allows Matt to manage a team of Yield Managers who develop and execute campaigns that consistently achieve client goals.

Email:mbregel@cloudcontrolmedia.com

VP of Client Services

Julie Philbin

With a strong background in marketing, Julie has brought her wealth of knowledge and passion for client services to CloudControlMedia. Through open communication and exceptional customer service, Julie and her team have been able to bring about results that exceed client revenue goals. Julie likes to build relationships from the ground up. She treats each client and their business as the individuals they are and works with them to develop innovative marketing strategies that are uniquely theirs.

Email:jphilbin@cloudcontrolmedia.com

Director of Technology

Chris Miller

With more than 20 years of web development and software development experience. Christopher specializes in cloud-based, data driven-software using .NET and SQL Server data technologies. Christopher has built and manages the delivery, dashboard, and reporting software used by CloudControlMedia to manage client accounts and works closely with clients to ensure the system works for their specific needs.

Email:cmiller@cloudcontrolmedia.com

Senior Director of Yield Management and Analytics

Kristina Orozco

Kristina brings over 12 years of experience in digital marketing. She began her career in paid media, managing campaigns across Google, Bing, and 3rd party affiliates before transitioning to data analytics and reporting. As senior director of yield management and analytics at CCM, Kristina manages internal and external reporting, campaign optimizations, as well as the data integration process into our CCMP agency platform. She is an expert in managing large and complex data sets, drawing conclusions, and effectively communicating findings to the team and clients.

Email:kristina@cloudcontrolmedia.com

Our Leadership
Director of Yield Management

Kyle Abbott
Director of Email & Social Engagement

Marcy Ansley
Director of Account Management

Jes Cella
Director of SEO Services

Joseph Colarusso
Director of Content Marketing

Linda Emma
Director of Digital Media

Jackie Lazar
Director of Creative Services

Kelly Powell

Director of Yield Management

Kyle Abbott

Kyle brings to CCM 10 years of account management, business development and integrated marketing experience. Kyle manages the day-to-day operations for CCM’s clients which includes affiliate marketing and management, media strategy and buying, and monitoring campaign performance metrics and goals. As Director of Yield Management, Kyle works very closely with the account / yield management teams to ensure client campaigns, needs, and requests are met.

Email:kyle@cloudcontrolmedia.com

Director of Email & Social Engagement

Marcy Ansley

Marcy has over a decade of experience working within marketing agencies. She manages email strategy for clients from a wide range of industries including education, software, finance, and online subscriptions. Additionally, she oversees the development and implantation of social media initiatives on a variety of platforms.  As Director, Marcy ensures our clients’ needs and goals are met by working with the creative and tech teams internally and externally. Outside of the office Marcy volunteers her time as a coach for an inner-city youth soccer program.

Email:mansley@cloudcontrolmedia.com

Director of Account Management

Jes Cella

Jes is a digital advertising veteran, with 13 years of experience in online Strategy, Account Management and Media Buying/Planning. She comes with eight years of experience from AOL/Verizon working on some of the biggest ad campaigns as Account Manager and Strategist for the East Coast. She ran a digital advertising agency and grew revenues by 40% before CloudControl hired her as Director of Account Management. As Director, she ensures our clients’ needs and goals are met by working with the Yield, Creative, Tech and Billing teams internally and externally.

Email:jes@cloudcontrolmedia.com

Director of SEO Services

Joseph Colarusso

Joseph comes to CloudControlMedia with a background in search engine optimization and content marketing. He partners with clients to develop, implement, and manage strategies focused on improving visibility in organic search. These strategies include technical SEO, keyword research, content optimization, and local SEO. Joseph also helps clients match digital marketing and website performance with specific business goals.

Email:jcolarusso@cloudcontrolmedia.com

Director of Content Marketing

Linda Emma

Linda has more than two decades marketing and journalism experience. As Director of Content marketing for CCM, she develops, executes, and manages content strategies that support all CCM services, touching all stages of the sales cycle. Leveraging client, market, buyer persona, and industry data, she also serves as storyteller-in-chief for our clients to build brand awareness, drive engagement, and increase sales. In addition to working at CCM, Linda is a certified advanced level academic coach at Endicott College. When she’s not working, she enjoys traveling and spending time with her family.

Email:lemma@cloudcontrolmedia.com

Director of Digital Media

Jackie Lazar

With 10 years of digital marketing experience, Jackie has had the opportunity to work across several industries including ecommerce, health & wellness, B2B services, education and more. Her agency experience has given her valuable insight into how the digital marketing world ticks and she happily recognizes that it’s ever evolving. As Director of Digital Media, Jackie drives strategy, works to deliver strong results, measures progress, and always seeks to improve results for our partner schools. She’s a hands-on leader, still actively involved in paid media accounts every day. She stays up to date on digital products, strategies, and tests to ensure that we meet or exceed client goals, and she’s never satisfied with good enough; she wants great.

Email:jlazar@cloudcontrolmedia.com

Director of Creative Services

Kelly Powell

Kelly Powell brings nearly 20 years of award-winning design experience to her projects at CloudControlMedia. Her work at CCM focuses primarily on creating and optimizing landing pages and designing static and animated social media ads and email designs, but she has a wealth of experience that includes website design, branding, and print. Kelly and her creative team will work with you to create a digital marketing portfolio that not only looks great, but is consistent with your brand, speaks to your audience, and increases conversions.

Email:kelly@cloudcontrolmedia.com

Our Team Members

Marc Bodinger
Media Marketing Manager
mbodinger@cloudcontrolmedia.com

Christine Carucci
Senior Account Manager
ccarucci@cloudcontrolmedia.com

Kristjana Cook
Content Writer/Social Media
kristjana@cloudcontrolmedia.com

Larry Harrington
Senior Yield Manager
lharrington@cloudcontrolmedia.com

Kate Heath
Senior Digital Yield Manager
kheath@cloudcontrolmedia.com

 

Sam Klecka
Digital Yield Manager
sam@cloudcontrolmedia.com

Mark LiButti
Sr. Sales Executive
mlibutti@cloudcontrolmedia.com

Sara Nuffer
Digital Media Designer
sara@cloudcontrolmedia.com

Vivek Panchal
Software Developer
vpanchal@cloudcontrolmedia.com

Derek Potter
Senior Digital Strategist
derek@cloudcontrolmedia.com

Mckensie Stoltzfus
Account Manager
mstoltzfus@cloudcontrolmedia.com

Alex Tolbert
Account Manager
alex@cloudcontrolmedia.com

Chris Tsotakos
Senior Digital Yield Manager
ctsotakos@cloudcontrolmedia.com

Stacey Wakefield
Senior Accounting Manager
swakefield@cloudcontrolmedia.com