DSP, DMP, CPM, RTB, PMP…
Confused by all of the technical terms in programmatic advertising? Don’t be. Our expert operations team can navigate the technology that powers your campaigns. By leveraging sophisticated, machine-learning algorithms, our solution places relevant ad content in front of the people who are most likely to be interested in your business without charging sky-high CPMs. We also use advanced fraud-monitoring capabilities, ensuring that more of your media dollars are spent on real consumers, not robots.
See how our real-time bidding platform can drive advertising effectiveness.
People. We are a technology-focused company, but algorithms are useless without strategy experts. We connect savvy digital marketing veterans with best-in-class technology to deliver media campaigns that work.
Data. With a pedigree in digital analytics, Cloud Control can help glean insights and trends among the consumers who are most engaged in your brand. Our partnerships with third-party data providers allow us to find consumers who are most similar to your brand followers and secure inventory on the sites that they most frequently browse.
Efficiency. A recent Forrester study found that 79% of advertisers placed programmatic ad buys within the last year. We bring programmatic technology to businesses of all different sizes, enabling you to secure premium ad inventory without premium pricing.
Results. Happy clients are repeat clients. That’s why we obsess over our partners’ key performance indicators. Our results-oriented approach eliminates wasteful ad spending and focuses on what is best for your business.