One of our pillars at CCM is to celebrate that sometimes we are not the right fit for our client. For every “No” that we receive, we understand that we are one step closer to our next partnership. For every meeting where we do not gain a client, we have started a relationship and impacted lived. Embracing rejection gives us the opportunity to assess and grow in the way we do business. And many times, the “no” this year turns into a rewarding relationship the next time around.